STEP IT {global_step_name} | We have been teaching since 1999. High-quality IT-education for adults and children. We prepare programmers, designers and system engineers who cannot be replaced by artificial intelligence. In order to achieve this, we teach how to understand tasks, run projects and work in a team, in addition to core knowledge.

Kuala Lumpur
AI

AI-native program. We teach you how to apply AI in practice

70% of practice – learning
on real projects

A portfolio of projects
that employers will appreciate

Career support for successful employment

Who is an SMM specialist and targeting expert?

An SMM specialist develops a brand in social networks: creates content, communicates with the audience and builds trust.

A targetologist adjusts advertising to show it to exactly those people who can become customers.
Together, they combine creativity and analytics - test formats, audiences and messages to increase reach and applications.

Who is an SMM specialist and targeting expert?

What will you be able to do after the course?

Create content that works

Write texts, shoot, plan and build a promotion strategy.

Run ads and attract customers

Set up targeting, test audiences, and scale results.

Work with projects and earn money

Manage multiple clients, work remotely, and grow digitally.

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For beginners and those who want to change their profession

You will learn how social media works for business, learn how to create effective posts and ads, launch campaigns on Facebook and Instagram, select audiences and analyze results. The program is designed so that even without previous experience, you can master the basics of SMM and targeting and start working in this field.

For those who want to improve their qualifications

You will learn how to fine-tune targeted campaigns, optimize budgets, analyze audience behavior, and automate processes for maximum results. This is a great opportunity to improve your professional skills and work more strategically and effectively in SMM and social media advertising.

Earnings will increase
along with experience

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Junior

First commercial projects, portfolio, teamwork.

From $600+

middle

1–2 years of experience

Independent work on projects

From $800+

Senior

3–4 years of experience

Complex cases, task management

From $1500+

Our program is AI-integrated

AI is used at all stages of work:
  • generation of concepts and references
  • acceleration of texture creation
  • model optimization
  • automation of routine tasks

Students integrate AI into their workflow at no additional cost.

Our students work faster and with better quality
  • save time through automation
  • increase productivity
  • perform more tasks
  • remain competitive in the market
  • use AI as a competitive advantage

Real experience
and lots of practice

Gain experience that is usually only gained in your first job.

Practice on real tasks and projects
Practice on real tasks and projects

Gain expertise like in your first job. Learn on specific tasks and projects. Enter the job market as an early-middle level specialist.

Teacher assistance
Teacher assistance

Our mentors are SMM and targeted advertising practitioners with real-world experience running campaigns on Facebook, Instagram, and other platforms. They answer your questions, review assignments, and share tips so you can quickly put your knowledge into practice.

Own learning platform
Own learning platform

Lesson records, performance statistics, assignments and learning materials, support - everything you need for your convenient and effective learning.

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Course program

Introduction to SMM and strategy4 Topics

  • Setting SMM goals and objectives
  • Defining target audience segments
  • Conducting competitor analysis
  • Types of promotion in social networks

Design and content3 Topics

  • Designing business pages on Facebook and Instagram
  • Creating content plans for feed and stories
  • Preparation of advertising creatives

Meta advertising infrastructure basics4 Topics

  • Creating a business office
  • Ads Manager settings
  • Creating catalogs and a store in Commerce Manager
  • Working with a pixel in Events Manager

Advertising settings5 topics

  • Types of goals and their differences
  • Step-by-step advertising launch
  • Conversion and lead generation
  • Advertising budget
  • Promotion strategy

Analytics and optimization4 Topics

  • Analysis of advertising campaigns
  • Creating reports
  • Campaign optimization and strategy correction
  • Working with the admin

20 topics

2 weeks

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Class format and cost

Flexible learning format adapted to the schedule of schoolchildren and students

SMM intensive course

Duration:
2 weeks
Schedule:
3 times a week
Time:
Depending on the schedule
Course fee:
685 MYR

Get a free
consultation

Leave a request - we will call you, tell you more about the course program
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+XXX XX XXX-XX-X?X

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Frequently Asked Questions

How do I know if the profession of a targetologist or SMM specialist is right for me?

Sign up for a consultation, we will analyze both directions, suggest what is right for you, and offer a trial lesson for your first experience.

What document/certificate will I receive after graduating from the Academy?

ITSTEP Academy diploma in two languages: Ukrainian and English, which is recognized worldwide.

Will the knowledge gained be enough for further employment?

During the course, we analyze practical cases and form a portfolio focused on employers, as well as prepare you for an upcoming interview.

Is it possible to combine studies with current work or studies at a higher education institution?

Our courses have a flexible format, allowing you to combine them with your usual schedule.

How to pay for the course?

Leave a training application and the manager will send you an invoice.

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