STEP IT {global_step_name} | We have been teaching since 1999. High-quality IT-education for adults and children. We prepare programmers, designers and system engineers who cannot be replaced by artificial intelligence. In order to achieve this, we teach how to understand tasks, run projects and work in a team, in addition to core knowledge.
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Master the basics of brand promotion on Instagram and Facebook, how to build a strategy and content for social networks, setting up advertising campaigns, and working with audiences.
SMM and targeting is a direction open for anyone with any professional background. IT-related experience is not required to become a targetologist. Stay focused and have time to study and improve the acquired knowledge.
Intensive program Fundamentals of SMM and Targeting
Setting SMM goals and objectives
Definition of target audience segments
Conducting competitor analysis
Designing business pages on Facebook and Instagram
Creating content plans for the feed and stories
Types of promotion in social networks
Assessment of key performance indicators
Setting up a Business Account
Setting up Ads Manager
Creating catalogs and a store in Commerce Manager
Audience parsing
Working with a pixel in Events Manager
Types of goals and their difference
Step-by-step launch of advertising
The secret of the Promote button
Conversion and lead generation
Preparation of advertising creatives
Advertising budget
Advertising strategy
Analysis of advertising campaigns and reporting
After completing your studies in SMM and Targeting, you will be able to:
Create content plans and write texts that bring results;
Design an attractive and effective visual;
Work in the Meta Business Suite app;
Effectively launch advertising campaigns in Ads Manager;
Choose the type of promotion that will give 100% results with the least investment;
Analyze and optimize advertising campaigns;
Return people to your site with pixel and remarketing tools;
Use sales funnels in social networks;
Speak with experts in the same language;
Successfully delegate promotion of business.
where our alumni are working
Computer Academy IT STEP began its activities in 1999, when the IT industry was just beginning to develop and gain popularity. Since then, we have been training programmers, web designers and other IT specialists.
Today, we continue to develop and equip students with the skills that employers and modern businesses need – without dry theory. Employers need competence in solving work tasks and the right configuration to implement business processes.
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Leave a request - we will call you, tell you more about the course program, and reserve a place for you in the group
First of all, it is determined by your desire. We have not yet had a single student who has not succeeded in learning a new profession. Make an appointment with us for a free consultation and we will help you with your choice.